Software · AI · Trades · Trading

Tools for the
people who build,
sell, and trade.

Earling Labs builds AI-powered software for working people — the contractor in the field, the small crew running jobs across town, the operator running their own shop, the trader watching the open. Practical tools that handle the unglamorous parts so you can focus on the work that pays.

Products in the wild & on the bench.

Eleven live products today and more in active development. Each one solves a specific recurring frustration for a specific kind of operator. Names are intentional. Scope is small. Quality is the priority.

Live

Earling Labs Ringer

SMS Lead Intake

Texts trade contractors the moment a homeowner submits a service request — so they call back before the customer calls someone else. Built for HVAC, plumbing, roofing, remodeling, and masonry.

Visit Ringer
Live

Earling Labs Estimator

Job Pricing & Quotes

Fast, defensible job pricing for trade contractors. AI drafts branded estimates in minutes from your own historical rates. Upload site photos — Claude Vision measures the job. Customer portal for accept/decline.

Visit Estimator
Live

Earling Labs Scheduler

Appointment Booking

AI-assisted appointment booking for trade contractors. Homeowner picks a slot after accepting their quote. Sends confirmations and reminders without you lifting a finger. Pairs with Estimator to close the lead-to-job pipeline.

Visit Scheduler
Live

Earling Labs Invoicer

Billing & Payment Recovery

After the job is done, the actual bill goes out — change orders, add-ons, and materials adjustments baked in. Tracks payment status. AI drafts payment reminders in friendly, firm, or final tone — you review, then send. Closes the lead-to-cash loop.

Visit Invoicer
Live

Earling Labs Receipts

Expense Capture

Snap a receipt. Claude Vision extracts vendor, amount, date, category, and payment method — with confidence ratings per field so you know what to double-check. Edit anything that needs fixing, save, export to CSV at tax time. The end of the shoebox of crumpled paper.

Visit Receipts
Live

Earling Labs Booster

AI Review Requests

After the invoice is paid, AI drafts a personalized review-request email in your tone — friendly, brief, or formal — and you send. Tracks click-through. More reviews drive local SEO. Local SEO drives more leads. Closes the loop back to Ringer.

Visit Booster
Live

Earling Labs JOBS

Job Hub

The Pro-tier container that ties the whole suite together: every job in one place with budget-vs-actual job costing, change orders, documents, and permits & inspections. Pulls estimates, invoices, and expenses from the products you already use into a single cross-job view.

Visit JOBS
Live

Earling Labs Reporter

Business Intelligence

Plain-language insight into how the business is actually doing — win rate, revenue, most profitable trade, money owed, and leaderboards — read straight from the suite you already run. No new data entry; it reports on what the other products capture.

Visit Reporter
Live

Earling Labs Crew

Roster & Crew Management

Everyone who works for you in one place — employees and subcontractors. Tracks the compliance papers that lapse (insurance certificates, licenses) and warns before they expire, assigns workers onto jobs, and logs hours. The spine of the Crew tier.

Visit Crew
Live

Earling Labs Routes

Multi-Job Routing & Dispatch

Plan the day's drive. Drop in a day's stops — or import them straight from Scheduler — set a depot, and Routes orders them to cut windshield time using real road distances, then dispatches the crew. Part of the Crew tier.

Visit Routes
Live

Earling Labs Designer

AI Before/After Visual Selling

Snap the before photo, and Designer renders a before/after preview of the finished job while you're selling it. The customer can swap colors, fixtures, and finishes and watch the price update in step. Each option is wired to your estimate, so the picture and the quote stay locked together. Pairs with Estimator.

Visit Designer
Soon

Earling Labs Trading Platform

AI Trading Research Platform

An AI co-pilot for active traders. Real-time research, pre-trade gut-checks, multi-horizon quantile forecasts (the Earling Labs Predictor, integrated), personal pattern detection, and brokerage-aware risk discipline. Built by a trader, for traders. Not a signal service.

In development
Soon

Earling Labs Marketer

Local SEO & Profile

Google Business Profile management, post automation, and local SEO basics. Closes the loop back into lead generation so the contractor isn't dependent on word of mouth alone.

In development
Soon

Earling Labs Bookkeeper

AI Bookkeeping

Connect your bank account and AI auto-categorizes every transaction for tax purposes. Replaces QuickBooks for the solo contractor who currently either pays for QB or dumps everything in a shoebox until April.

In development

One suite, three tiers.

The whole suite, packaged for where you are — not nickel-and-dimed by the seat. Flat pricing, everything in your tier included, no per-user fees. The line between tiers is simple: do you have the volume to need full job management, and does anyone besides you need a login. Final pricing lands at launch.

Starter
The solo operator
Pricing at launch
  • The full pipeline — lead intake, AI estimates, booking, billing, receipts, and review requests
  • Permits & inspections tracking on every job
  • Run your whole lead-to-cash out of one place
Pro
Busy shops, real volume
Pricing at launch
  • Everything in Starter
  • Job Hub — job costing, change orders, documents, and cross-job view
  • Designer — AI before/after visual selling
  • Reporter — plain-language business insights
  • Bookkeeper — AI bank-feed categorization
Crew
When you have people
Pricing at launch
  • Everything in Pro
  • Multiple users with roles and permissions
  • Crew scheduling and time tracking
  • GPS routing for multi-job days
  • Subcontractor & employee management
No per-user fees at any tier — add your whole crew without the per-seat surcharge most tools pile on. Founding members get a locked lifetime rate. Pricing and sign-up open once Earling Labs is taking customers.

Built by an
operator, for operators.

Earling Labs is an independent software company based in Red Wing, Minnesota. We build small, focused tools for people who run real businesses — trade contractors from the solo operator up through small-to-mid firms with crews, sole proprietors, and active traders.

We don't chase market segments. We build because the founder needs the tool, and ships it to the people who need it too. No VC pressure. No feature bloat. No quarterly roadmap kabuki. Just an AI-native suite that does the back-office work the big, expensive platforms overcharge for — at a fraction of the cost.

If you're a working contractor, a small operator, or a trader and you have a recurring pain we should know about — tell us about it.

Founded
2026
Headquartered
Red Wing, MN
Products live
11
In development
2