Software · AI · Trades · Trading

Tools for the
people who build,
sell, and trade.

Earling Labs builds AI-powered software for working people — the contractor in the field, the small crew running jobs across town, the operator running their own shop, the trader watching the open. Practical tools that handle the unglamorous parts so you can focus on the work that pays.

Products in the wild & on the bench.

Six live products today and more in active development — including Earling Labs Designer, AI before/after visual selling. Each one solves a specific recurring frustration for a specific kind of operator. Names are intentional. Scope is small. Quality is the priority.

Live

Earling Labs Ringer

SMS Lead Intake

Texts trade contractors the moment a homeowner submits a service request — so they call back before the customer calls someone else. Built for HVAC, plumbing, roofing, remodeling, and masonry.

Visit Ringer
Live

Earling Labs Estimator

Job Pricing & Quotes

Fast, defensible job pricing for trade contractors. AI drafts branded estimates in minutes from your own historical rates. Upload site photos — Claude Vision measures the job. Customer portal for accept/decline.

Visit Estimator
Live

Earling Labs Scheduler

Appointment Booking

AI-assisted appointment booking for trade contractors. Homeowner picks a slot after accepting their quote. Sends confirmations and reminders without you lifting a finger. Pairs with Estimator to close the lead-to-job pipeline.

Visit Scheduler
Live

Earling Labs Invoicer

Billing & Payment Recovery

After the job is done, the actual bill goes out — change orders, add-ons, and materials adjustments baked in. Tracks payment status. AI drafts payment reminders in friendly, firm, or final tone — you review, then send. Closes the lead-to-cash loop.

Visit Invoicer
Live

Earling Labs Receipts

Expense Capture

Snap a receipt. Claude Vision extracts vendor, amount, date, category, and payment method — with confidence ratings per field so you know what to double-check. Edit anything that needs fixing, save, export to CSV at tax time. The end of the shoebox of crumpled paper.

Visit Receipts
Live

Earling Labs Booster

AI Review Requests

After the invoice is paid, AI drafts a personalized review-request email in your tone — friendly, brief, or formal — and you send. Tracks click-through. More reviews drive local SEO. Local SEO drives more leads. Closes the loop back to Ringer.

Visit Booster
Soon

Earling Labs Designer

AI Before/After Visual Selling

Snap the before photo, and Designer renders a photorealistic after of the finished job — live, while you're selling it. The customer can swap colors, fixtures, and finishes and watch the price update in step. Each option is wired to your estimate, so the picture and the quote stay locked together. Pairs with Estimator.

In development
Soon

Earling Labs Trading Platform

AI Trading Research Platform

An AI co-pilot for active traders. Real-time research, pre-trade gut-checks, multi-horizon quantile forecasts (the Earling Labs Predictor, integrated), personal pattern detection, and brokerage-aware risk discipline. Built by a trader, for traders. Not a signal service.

In development

One suite, three tiers.

The whole suite, packaged for where you are — not nickel-and-dimed by the seat. Flat pricing, everything in your tier included, no per-user fees. The line between tiers is simple: do you have the volume to need full job management, and does anyone besides you need a login. Final pricing lands at launch.

Starter
The solo operator
Pricing at launch
  • The full pipeline — lead intake, AI estimates, booking, billing, receipts, and review requests
  • Permits & inspections tracking on every job
  • Run your whole lead-to-cash out of one place
Pro
Busy shops, real volume
Pricing at launch
  • Everything in Starter
  • Job Hub — job costing, change orders, documents, and cross-job view
  • Designer — AI before/after visual selling
  • Reporter — plain-language business insights
  • Bookkeeper — AI bank-feed categorization
Crew
When you have people
Pricing at launch
  • Everything in Pro
  • Multiple users with roles and permissions
  • Crew scheduling and time tracking
  • GPS routing for multi-job days
  • Subcontractor & employee management
No per-user fees at any tier — add your whole crew without the per-seat surcharge most tools pile on. Founding members get a locked lifetime rate. Pricing and sign-up open once Earling Labs is taking customers.

What's coming next.

The rest of the Earling Labs suite, in build order. Each one solves a specific pain in the contractor's workflow — from billing the job, to closing the review loop, to telling you what the numbers actually mean — scaling from the one-truck operator up through small-to-mid firms with crews. Ship dates aren't promised. The order is the priority.

Reporter
Plain-Language Insights
Business dashboard that talks to you in plain English. "You did $14K in February. Your average ticket is up 18%. Drywall is your most profitable trade. Estimate win rate dropped from 64% to 51% — here's what changed." Most contractors fly blind on numbers. This is the differentiator.
Job Hub
Job Costing & Management
The spine for shops running real volume. Pulls together estimates, expenses, and invoices into live job costing — budget vs. actual margin on every job — plus change orders, job documents, and a cross-job view. Built on the data the suite already captures. Anchors the Pro tier.
Crew Tools
Employees & Subs
Multiple users with roles, crew scheduling, time tracking, and the boring compliance work — hours, 1099s, insurance certs, license tracking — that comes with employees and subcontractors. Becomes valuable the moment you bring on your first crew member. Lives in the Crew tier.
Routes
GPS Routing
Multi-job days, optimized. Pulls scheduled appointments from Scheduler, computes the best drive order, and sends turn-by-turn navigation to the truck. Saves hours per week on the road. Part of the Crew tier.
Marketer
Local SEO & Profile
Google Business Profile management, post automation, local SEO basics. Closes the loop back into lead generation so the contractor isn't dependent on word of mouth alone.
Bookkeeper
AI Bookkeeping
Connect your bank account. AI auto-categorizes every transaction for tax purposes. Replaces QuickBooks for solo contractors who currently either pay $30/mo for QB or dump everything in a shoebox until April.
The premise behind all of it: the contractor bought an AI assistant, not a CRUD app. Every product in the suite has Claude doing real work — drafting, categorizing, measuring, analyzing — so the human can stay focused on the trade.

Built by an
operator, for operators.

Earling Labs is an independent software company based in Red Wing, Minnesota. We build small, focused tools for people who run real businesses — trade contractors from the solo operator up through small-to-mid firms with crews, sole proprietors, and active traders.

We don't chase market segments. We build because the founder needs the tool, and ships it to the people who need it too. No VC pressure. No feature bloat. No quarterly roadmap kabuki. Just an AI-native suite that does the back-office work the big, expensive platforms overcharge for — at a fraction of the cost.

If you're a working contractor, a small operator, or a trader and you have a recurring pain we should know about — tell us about it.

Founded
2026
Headquartered
Red Wing, MN
Products live
6
In development
2