Software · AI · Trades · Trading

Tools for the
people who build,
sell, and trade.

Earling Labs builds AI-powered software for working people — the contractor in the field, the operator running their own shop, the trader watching the open. Practical tools that handle the unglamorous parts so you can focus on the work that pays.

Products in the wild & on the bench.

Six live products today and more in active development. Each one solves a specific recurring frustration for a specific kind of operator. Names are intentional. Scope is small. Quality is the priority.

Live

Earling Labs Ringer

SMS Lead Intake

Texts trade contractors the moment a homeowner submits a service request — so they call back before the customer calls someone else. Built for HVAC, plumbing, roofing, remodeling, and masonry.

Visit Ringer
Live

Earling Labs Estimator

Job Pricing & Quotes

Fast, defensible job pricing for trade contractors. AI drafts branded estimates in minutes from your own historical rates. Upload site photos — Claude Vision measures the job. Customer portal for accept/decline.

Visit Estimator
Live

Earling Labs Scheduler

Appointment Booking

AI-assisted appointment booking for trade contractors. Homeowner picks a slot after accepting their quote. Sends confirmations and reminders without you lifting a finger. Pairs with Estimator to close the lead-to-job pipeline.

Visit Scheduler
Live

Earling Labs Invoicer

Billing & Payment Recovery

After the job is done, the actual bill goes out — change orders, add-ons, and materials adjustments baked in. Tracks payment status. AI drafts payment reminders in friendly, firm, or final tone — you review, then send. Closes the lead-to-cash loop.

Visit Invoicer
Live

Earling Labs Receipts

Expense Capture

Snap a receipt. Claude Vision extracts vendor, amount, date, category, and payment method — with confidence ratings per field so you know what to double-check. Edit anything that needs fixing, save, export to CSV at tax time. The end of the shoebox of crumpled paper.

Visit Receipts
Live

Earling Labs Booster

AI Review Requests

After the invoice is paid, AI drafts a personalized review-request email in your tone — friendly, brief, or formal — and you send. Tracks click-through. More reviews drive local SEO. Local SEO drives more leads. Closes the loop back to Ringer.

Visit Booster
Soon

Earling Labs Trading Platform

AI Trading Research Platform

An AI co-pilot for active traders. Real-time research, pre-trade gut-checks, multi-horizon quantile forecasts (the Earling Labs Predictor, integrated), personal pattern detection, and brokerage-aware risk discipline. Built by a trader, for traders. Not a signal service.

In development

What's coming next.

The rest of the Earling Labs suite, in build order. Each one solves a specific pain in the solo contractor's workflow — from billing the job, to closing the review loop, to telling you what the numbers actually mean. Ship dates aren't promised. The order is the priority.

Reporter
Plain-Language Insights
Business dashboard that talks to you in plain English. "You did $14K in February. Your average ticket is up 18%. Drywall is your most profitable trade. Estimate win rate dropped from 64% to 51% — here's what changed." Most contractors fly blind on numbers. This is the differentiator.
Crew
Employees & Subs
Hours, 1099s, insurance certs, license tracking — the boring compliance work that comes with employees and subcontractors. Becomes valuable the moment a solo contractor brings on their first crew member.
Routes
GPS Routing
Multi-job days, optimized. Pulls scheduled appointments from Scheduler, computes the best drive order, and sends turn-by-turn navigation to the truck. Saves hours per week on the road.
Marketer
Local SEO & Profile
Google Business Profile management, post automation, local SEO basics. Closes the loop back into lead generation so the contractor isn't dependent on word of mouth alone.
Bookkeeper
AI Bookkeeping
Connect your bank account. AI auto-categorizes every transaction for tax purposes. Replaces QuickBooks for solo contractors who currently either pay $30/mo for QB or dump everything in a shoebox until April.
The premise behind all of it: the contractor bought an AI assistant, not a CRUD app. Every product in the suite has Claude doing real work — drafting, categorizing, measuring, analyzing — so the human can stay focused on the trade.

Built by an
operator, for operators.

Earling Labs is an independent software company based in Red Wing, Minnesota. We build small, focused tools for people who run real businesses — trade contractors, sole proprietors, and active traders.

We don't chase market segments. We build because the founder needs the tool, and ships it to the people who need it too. No VC pressure. No feature bloat. No quarterly roadmap kabuki.

If you're a working contractor, a small operator, or a trader and you have a recurring pain we should know about — tell us about it.

Founded
2026
Headquartered
Red Wing, MN
Products live
5
In development
2